We didn’t want our audience to be aware that our film is about imaginary friends or else the twist would not have been as effective – therefore we decided to create a poster with Alex facing away from the camera where as the other characters are looking directly at the camera. This creates an eerie effect yet does not give away too much of our films narrative. Although the film has comical elements it is a psychological drama - there we chose to make the poster look more serious rather than leading audiences on to thinking that it is a comedy film. The use of the black background and the bottom half of the characters fading away portrays our film in a serious manner.
This poster relates to our film as out of the 9 actors within the film these are the main 4. Alex is the protagonist and carries narrative agency therefore we have made his face the closest to the frame and the largest.
The font used: Trajan Pro – is a formal sariff font which conforms to the conventions of films in this genre. Making use of print media is evident through the way we have chosen to colour the title in white as this make it stand out to viewers.
The whole feel to the poster best represents the final moments of the film when audience members discover that the friends are only figments of his imagination. This gloom and dark moment has been portrayed in the poster through the dark use of colours,by adjusting colour levels and applying a Grey/brownish filter on the boys in the back - it illustrates them as grim and pale – as if they are among the non living. This could be something which would bring in our mature target audience as they will be able to recognize such elements.
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